Hong Kong gets its ASC sustainable seafood guide

The latest edition of the Sustainable Seafood Guide includes information for seafood consumers in Hong Kong shopping for responsibly farmed fish.

For the first time, the guide educates on the Aquaculture Stewardship Council (ASC) logo for responsible aquaculture.

“This is a great step forward in informing Asian seafood customers about the ASC. By choosing seafood with the ASC logo, shoppers can make a difference and help protecting oceans, vulnerable marine environments and local farm communities,” said ASC’s CEO Chris Ninnes.

There are currently 1,120 ASC certified seafood products available in 37 countries across the globe.

“Not only is our market share growing in Asia, but we have an expanding base of certified farms in the region including Indonesia, Malaysia, Taiwan and Vietnam; and we anticipate strong future growth,” Ninnes said.

The Hong Kong Sustainable Seafood Guide is produced by World Wildlife Foundation (WWF) Hong Kong.

The methodology that the guide is based on has been developed by WWF, Seafood Choices Alliance, North Sea Foundation and the Marine Conservation Society. Fish guides can now be found in 18 countries around the globe.

The ASC on-pack logo was launched in 2012. All ASC labelled products can be traced back through the entire supply chain to a responsible managed fish farm.

Source: Undercurrent News, 9/7/2014

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